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Twenty one credit unions and the Georgia Credit Union Affiliates were all represented at the Georgia Marketing Council's latest meeting held in Callaway Gardens on Friday, May 2, 2003. Complete with an excellent speaker and wonderful accommodations, the meeting proved to be a great success! The annual spring meeting began the night before as many of the council members met for dinner at the Piedmont Dining Room located within the Southern Pine Conference Center. The Program Coordinator of the Georgia Marketing Council, Kelly Garmon, opened the official meeting on Friday morning with a welcome, introductions then idea share. Many great ideas were shared by marketers to include Madge Brady, Katie Sweeney, Kelly Garmon, Sharon Cook and Dawn White. Following the idea share, Kelly introduced the meeting speaker, Myra McElhaney.
Myra led us through an in-depth discussion of how to "Present with Pizzazz." To start off the discussion, Myra gave us four basic rules to remember when presenting. They are: 1. Perfect is boring! 2. Personality is interesting. 3. Pauses are powerful. 4. Fun enhances learning. Myra went on to explain some important items to remember when giving your presentation. One of the worst things you can do in a presentation is offend the audience. The best thing is to have the audience leave your presentation feeling good. To support some of these items, Myra had all participants divide into groups and make a list of their likes and dislikes of presenters. The groups developed the following lists: Likes:
Dislikes:
In preparing for a presentation, people should set goals for the presentation. For example, always set the tone for your presentation with the following: state a purpose – what you would like the audience to know, understand your audience – Who are they? Why are they here? How many will be here? What do they need from you? Why should they care about your message? And how can you connect your message to them? Introductions should be memorable. Qualify yourself with credentials, state why you are there, what you are speaking about and how you can connect to the audience. Then add 1 or 2 personal things or hobbies that will help the audience be more comfortable with you and feel connected to you. Be very conscientious when using visual aids (flip charts – don't turn back on the audience while reading. Rather look, then turn and read aloud to the audience). For more information on Myra McElhaney's appearance at the GMC spring meeting or upcoming speaking engagements, please contact her at myramcelhaney@mindspring.com or 770-664-4553. The Georgia Marketing Council was established to assist credit union marketing professionals in Georgia by offering the latest insight into the industry's business development, marketing and technological advancements. Meetings are held twice a year. If you would like to become a Georgia Marketing Council member or to receive additional information, please contact Dawn White, GMC Treasurer, at (404) 676-0846, dawwhite@na.ko.com or Leatrice Dooley, GMC Membership Coordinator, at (404) 658-6544, lbdooley@mindspring.com. Be on the lookout for details of the next GMC meeting.
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Myra
McElhaney is President of McElhaney & Associates, a company that
provides speaking and training to organizations. She specializes
in helping companies to improve workplace relationships. Clients
rely on Myra to provide a fresh perspective and vivid insights.
Simply, she's a funny lady with ideas that work! Myra has appeared
on WSB-TV in Atlanta and WKMX Radio in St. Louis. Her advice has
been quoted in many publications including Investor's Business
Daily, Selling Power magazine, and McCall's magazine.
Myra is author of Mama Always Says and co-author of Reach
For The Stars and Exceptional Accomplishment.