Upcoming Events

Late Summer Webinar
Watch for an email event annoucement!

GCUMC Fall Conference
Wednesday, October 6, 2010
Networking event on the evening of Tuesday, October 5. Stay for the GCUA Fall Symposium Thursday and Friday!

You spoke, we listened! You wanted more value out of your membership. You wanted more frequent networking and learning opportunities. And you wanted our name to reflect our industry. We are excited to introduce to you the Georgia Credit Union Marketing Council. Led by a volunteer board of Georgia marketing and BD professionals, and in cooperation with the Georgia Credit Union Affiliates, the GCUMC will bring you better-than-ever learning opportunities that emphasize your return on marketing investment. You will see events that benefit both business development and marketing professionals, more frequent communication, and a combination of live and online events. Watch your mailbox for more information on what’s new for the GCUMC … and YOU … in 2010!  

The Georgia Credit Union Marketing Council held its spring conference at Zoo Atlanta on June 25th. The keynote speaker, Larry Jemison, shared an engaging presentation on the return on marketing investment (ROMI) and how numbers are merely indicators that provide information on growing revenue, enhancing profit and reducing cost. Jemison pointed out that "attitude is 100 percent" and that the credit union staff must exude confidence to inspire members to believe in the credit union. Jemison discussed challenges that employees face in the work place and how to overcome those challenges to be successful. His advice was to keep it simple, ask for what you want and surround yourself with great people. Jemison also suggested surveying credit union members to find out what drives them and what they actually need. Eric Jenkins, senior vice president of credit union development at Georgia Credit Union Affiliates, also provided attendees with tips on how to "speak the language" of credit union executives when working on marketing proposals and budgeting. He shared insight on what CU executives are looking for strategically when they review marketing efforts that could help the credit union grow. He also noted that marketing and business development professionals need to develop programs that will work together with their credit union’s strategic plan. During the conference attendees participated in a realistic math challenge to calculate ROMI as well as develop a SWOT analysis to identify Strengths, Weaknesses, Opportunities and Threats relevant to their credit union. Attendees also participated in a small-group exercise where they developed a marketing plan in only 15 minutes! Each group shared its plan and shared in discussion about the concept behind their plan. Also a big hit of the meeting was the revamped Idea Share portion - now called "Tear It Up!" - where attendees shared their marketing materials to evoke constructive feedback from the group.

Click here to visit GCUMC event photo gallery.

GCUMC received fabulous results from its inaugural webinar event on the topic of Social Media. 88.8% of attendees responded they would be very likely to attend future GCUMC webinars, and 99.9% of attendees learned something new and helpful they could apply to their own marketing plans. One attendee noted, “Love the webinar concept. I also enjoyed best practices and not so best practices in the area of social media. The follow up handout gave great information on helpful websites.”

Much of the success of the webinar can be attributed to Christopher Morris, Web Manager of CUNA Councils, who utilized actual examples of what others in the industry are doing (or not doing) to lead webinar participants through an engaging presentation. GCUMC thanks Christopher and all the webinar participants for helping us incorporate webinar technology as a method of delivering valuable marketing information to credit union professionals.

Please visit GCUMC’s Facebook page for complete webinar survey results, and be on the lookout for announcements of upcoming events!

Is your credit union the REAL Deal? The REAL Deal Outreach Campaign is a framework of four areas where credit unions help people to have the knowledge to make good financial decisions and provide them with tangible programs that really help! The four areas of focus are REAL Sources, REAL Programs, REAL Community Help, and REAL Partnerships. By participating in at least three of the four areas of focus, credit unions are more than credit unions, they are REAL Deal Credit Unions! To learn more and find out how to become the REAL Deal, click here.

Offer Member Discounts with Invest in America

Credit union members can now receive discounts on GM and Chrysler vehicles, thanks to the Invest in America program.
Learn more

Featured Multimedia

Know of a CU marketing/business development professional who deserves to be featured in an upcoming issue of the GCUMC e-newsletter? Email their bio and photo and they could be the shining star of the next newsletter.